Product Names

Product names are quoted in body copy but not in titles and headings.

In body copy, use quotation marks around product names.
- Do not use italics.
- Place the edition number after the quotes.
Do
Dr. Elizabeth Co’s Anatomy & Physiology, 1e offers the perfect solution for two-semester A&P instructors seeking to motivate students and help them retain key concepts.
Don't

Dr. Elizabeth Co’s Anatomy & Physiology, 1e ...
Dr. Elizabeth Co’s Anatomy & Physiology, 1e ...
In titles and headings, do not use quotation marks around product names.
Do
New Anatomy & Physiology, 1e
Don't
New Anatomy & Physiology, 1e
Purchase options must be spelled and capitalized exactly as shown.
- Cengage Unlimited
- Cengage Unlimited for Institutions
  Can be abbreviated to CUI after first use: Cengage Unlimited for Institutions (CUI)
- Cengage Unlimited for Institutions–International
  Can be abbreviated to CUII after first use: Cengage Unlimited for Institutions–International (CUII)
- Inclusive Access