Use decorative images sparingly.
Only use brand approved images available on the Cengage Branding Portal under “Photography” or through Creative Studio/Design teams.
Decorative image alt text should be an empty string (but must be specified).
Choose simple or generic images that are appropriate worldwide.
- Avoid holiday or seasonal images.
- Avoid major landmarks and well-known buildings, which may have legal protections or be associated with politics or religion.
- Social or work situations involving men and women are risky in a few locales.
- Don’t use hand signs.
- Don’t use art based on English idioms.
Represent diverse perspectives and circumstances.
- Depict a variety of people from all walks of life participating fully in activities.
- Be inclusive of gender identity, race, culture, ability, age, sexual orientation, and socioeconomic class.
- Show people in a wide variety of professions, educational settings, locales, and economic settings.
- Avoid using examples that reflect primarily a Western or affluent lifestyle.
- In images of buildings, show ramps for wheelchair accessibility.
Check restrictions on imported content in countries or regions where the content will be used. Be especially careful with maps, which may be subject to government review. Improper treatment of a disputed area may be illegal in some countries.