The Cengage Style Guide provides style, usage, and terminology guidance for Cengage Academic training, support, and help content. While created by the training, support, and help teams, this might also be useful to other teams.
The purpose of this guide is to establish a cohesive style for Cengage written content in order to ensure a consistently positive experience for our customers. Whether in the user interface or product documentation, written content directly affects the customer experience. To project a brand image of Cengage that is user-friendly and engaging, content should be clear, crisp, and inviting.
For our content to be effective, it must also recognize the full range of our customers' diversity. Choose words and examples that reflect a spectrum of identities and experiences so that our customers see themselves actively engaged and included in learning experiences.