• Style Guide Overview
  • Readability
  • Tone of Voice
  • Accessibility
  • Terminology
    • Cengage's Learning Platforms
    • Product Names
    • Word Choice
      • clear
      • click
      • delete and remove
      • drag
      • educator, instructor, teacher
      • hover
      • in, on
      • institution, school
      • once
      • see
      • clear
      • set...to
      • sign in, sign out
      • they/them
      • turn on/off
    • Preferred Spelling
  • Grammar
    • Capitalization
    • Punctuation
      • Ampersand (&)
      • Apostrophe (')
      • Asterisk (*)
      • Backslash (\)
      • Braces { }
      • Brackets [ ]
      • Colon (:)
      • Comma (,)
      • Dash (—)
      • Ellipsis (…)
      • En Dash (–)
      • Exclamation Point (!)
      • Hyphen (-) and Hyphenation Rules
      • Minus Sign (−)
      • Period (.)
      • Question Mark (?)
      • Quotation Mark (")
      • Semicolon (;)
      • Slash (/)
    • Parenthetical Plurals
    • Abbreviations/Acronyms
  • Higher Ed Marketing Messaging Guide
  • Text Formatting
    • Color Scheme/Appearance
    • Fonts
    • Tables
    • Lists
    • Breadcrumbs
    • Web Page Footers
    • URL Guidelines
    • Numbers and Math
    • Document Structure
  • Images
    • Alternative Text
    • Callouts
    • Decorative Images
  • UI Text
    • UI Text Checklist
    • UI Text Principles
      • Clear
      • Concise
      • Confident
      • Inconspicuous
    • Calls-to-Action
    • Navigation Menus
    • Error Messages
      • Error: Try Again
    • Field Validation Messages
      • Standard Field Validation Messages
    • Feedback
  • Workflow Documentation
    • Interaction Verbs
    • Admonitions
    • Navigation
    • Windows
    • Keyboard Keys
    • Screenshots
  • Search Engine Optimization
  • Resources