Style Guide Overview
Readability
Tone of Voice
Accessibility
Word Choice
Cengage Terms
clear
click
delete and remove
drag
educator, instructor, teacher
hover
in, on
institution, school
once
see
clear
set...to
sign in, sign out
they/them
turn on/off
Spelling and Grammar
Preferred Spelling
Punctuation
Ampersand (&)
Apostrophe (')
Asterisk (*)
Backslash (\)
Braces { }
Brackets [ ]
Colon (:)
Comma (,)
Dash (—)
Ellipsis (…)
En Dash (–)
Exclamation Point (!)
Hyphen (-) and Hyphenation Rules
Minus Sign (−)
Period (.)
Question Mark (?)
Quotation Mark (")
Semicolon (;)
Slash (/)
Parenthetical Plurals
Abbreviations/Acronyms
Capitalization
Document Structure
Numbers and Math
Documenting the User Interface
Step-by-Step Instructions
Interaction Verbs
Admonitions
Navigation
Windows
Keyboard Keys
Formatting
Images
Alternative Text
Screenshots
Callouts
Decorative Images
Color Scheme/Appearance
Fonts
Tables
Lists
Online Learning Platform and Product Names
Breadcrumbs
PDF versus a Help Article
UI Text
UI Text Checklist
User Interface Text Principles
Clear
Concise
Confident
Inconspicuous
Calls-to-Action
Navigation Menus
Error Messages
Inline Error Messages
Error: Try Again
Feedback
Search Engine Optimization
Resources